MAPP

Combine data from Mapp email marketing with econda web analysis and generate knowledge about your email campaigns.

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Contact

econda GmbH

Customer Success
Phone: +49 721 6630350
Email: success@econda.de

Features and Functions

  • Pre-configured campaign measurement
  • Import your email KPIs

Prerequisites

You are using Mapp for your email marketing. Furthermore, you need to have econda Analytics Platinum. The Mailing Performance plug-in has to be ordered separately. Activation and maintenance are available for a charge. Mapp may have additional prerequisites and charge further cost.

Company Information

Mapp is the result of the unification of two major powerhouses in the digital marketing sphere BlueHornet and Teradata Marketing Applications.

About the Plugin

The following settings are available:

  • Campaign Analytics: Use the Mapp email solution to easily parameterize links in your mailings. You are just a few click away from valuable customer insights.
  • Exact Performance Analysis: Synchronize your data between Mapp and econda Analytics and have further email statistics available in econda Analytics including number of recipients, open rate and bounces. 
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