TV EFFECTs

• Easy and fast import of broadcasting schedules
• Evaluation of relevant KPI (e.g. buying behavior by station, program, broadcast time, order value by channel or interaction journey)
• Separate measurement of the TV-relevant traffic
• Subsequent tagging of commercials, as well as tagging corrections

econda TV Effects is available for econda Analytics Platinum customers. The plug-in has to be ordered separately. There are setup costs and ongoing maintenance costs.

Rate the success of your TV ads with the econda TV Effects plug-in. Use this plug-In to accurately measure the traffic and visitor behavior in your online shop in connection with the broadcast of your TV ads. Identify which of your adverts on which station was successful and what products are viewed and bought most after a commercial.