Public Data

• Link regional weather information to the visitor behaviour
• Weather conditions are calculated by 80 observation stations of the German Weather Service
• Shows the weather conditions at a regional level
• Analysis of sociodemographic data of your buyers

Data sources for this plug-in

Deutscher Wetterdienst (www.dwd.de), OpenGeoDB (www.opengeodb.org), Statistisches Bundesamt (www.destatis.de)

econda Analytics Platinum (the plug-in is activated free of charge).

The Public Data plug-in links publicly available data of e.g. the Deutscher Wetterdienst or the Statistisches Bundesamt with econda Analytics data. Existing metrics like visits, sales and conversion rates are combined with information on population density, temperature, cloud cover and rainfall.

The Public Data plug-in uses data of 80 observation stations in Germany. Analyse fine-grained the behaviour of your visitors and customers depending on the weather and align your store's product offering and your marketing activities to match it. You'll also learn whether your customers tend to live in the countryside or in the city, by linking the econda Analytics data with socio-demographic data. Utilize this information for targeted advertising or page optimization.