STORE-2-WEB

• Import of geo-information about your retail stores in the econda web analytics solution
• Collects the geodata for the retail stores based on ZIP code or coordinates
• Calculates online sales figures based on branch proximity or distance
• Map views of retail stores and KPIs
• Normalized sales figures by integrating regional population statistics (revenue per resident in the store radius)

econda Analytics Platinum

geodata of your offline stores

The plug-in assigns online sales data to the catchment areas of your offline stores. Analyze interactions between online and branch business. This will give you a neutral data base - for example, to resolve conflicting goals between online and branch operations.

•     Evaluate radiating and cannibalization effects between online and offline:
•     Is there a higher online revenue in areas with offline stores than in areas with no stores?

•     Resolving conflicting goals between online and branch operations.
•     How high is the online revenue within the catchment area of which offline store or retail outlet network?

•     Measure the success of offline-online campaigns / database for possible branch-Kickback models:
•     Could the online sales be increased in some areas of offline stores?